Old and new friends celebrate a reunion
The ROTHENBERGER Influencer Days 2024 were a top-class event and a very special highlight in the anniversary year: 54 influencers from 8 nations traveled to Spain to celebrate the brand's 75th anniversary and to celebrate this unique success story in style.
The focus was not only on exciting workshops and exclusive insights into the world of ROTHENBERGER, but also on personal exchange in an incomparable atmosphere. As in previous years, the event was characterized by a strong sense of community within the SHK community, which was further intensified by the international flair of this meeting.
Dr. Sabine Rothenberger, representative of the owner family and member of the Supervisory Board, and CEO Dr. Christian Heine were once again present. Their presence once again underlined the special appreciation that ROTHENBERGER has for influencers and highlighted the high value that they have for the company. This authentic closeness and appreciation were once again a key factor in ensuring that the influencers were not just part of the event in 2024, but felt like genuine brand ambassadors - out of conviction and with enthusiasm.
The trip to Spain and the special moments of the 75th anniversary will certainly be remembered by everyone involved for a long time to come. An all-round successful milestone in the history of the ROTHENBERGER Influencer Days!
The first day
The first day of the ROTHENBERGER Influencer Days 2024 began with a real highlight: a trip to San Juan de Gaztelugatxe, one of the most impressive places in the Basque Country. Against the spectacular backdrop of the rugged Atlantic Ocean, the influencers had the opportunity to get to know our extensive product portfolio and test it in action. Whether in practical applications or in casual conversations - the combination of technical expertise and the breathtaking view made this moment unforgettable.
After the product presentation, the participants went on a hike up to the famous monastery of San Juan de Gaztelugatxe, whose magic and history visibly impressed them. The combination of nature, culture and community strengthened the sense of community and provided ample opportunity for exciting discussions and the exchange of experiences.
The evening culminated in a traditional Basque restaurant, where the influencers were able to indulge in authentic specialties. The lively atmosphere, the culinary delights and the time spent together made the first day a perfect start to the anniversary event and created lasting memories.
The second day
The second day was all about innovation and craftsmanship. In an exclusive tour of our forge and production halls, the influencers were given an insight into the creation of our high-quality tools and machines. From the first raw material to the precise end product, they were able to experience the care and passion with which every detail is manufactured - a look behind the scenes that made the value of our brand tangible.
A special highlight of the day was the opportunity to get hands-on: Each influencer was allowed to put their skills to the test and assemble their own pipe cutter.
The evening took the participants to the Guggenheim Museum in Bilbao, where an exciting cultural program awaited them. The impressive architecture of the museum and the inspiring works of art provided the perfect setting to round off the day.
The third day
The third and final day of the ROTHENBERGER Influencer Days 2024 marked the end of an unforgettable trip that will certainly be remembered by all participants for a long time to come. After two intense days full of inspiring experiences, exciting insights and warm fellowship, it was time to say goodbye - to Spain, new friends and the unique atmosphere of the anniversary event.