ROTHENBERGER Influencer Days 2023
The Influencer Days took place for the third time in Kelkheim under the motto "Heroes of the trade". 43 influencers from the HVAC industry from nine countries accepted the invitation - and were delighted.
Old and new friends celebrate a reunion
The ROTHENBERGER Influencer Days 2023 offered a reunion among friends for the third year. Influencers from the HVAC industry came together to engage in close dialog, celebrate and strengthen their community. Once again this year, the presence of Dr. Sabine Rothenberger, a member of the owner family and the Supervisory Board, and CEO Dr. Christian Heine was particularly positive. Their participation impressively demonstrated how much ROTHENBERGER values influencers.
The Influencer Days offered plenty of opportunity to test and evaluate the latest ROTHENBERGER tools in person.
On the first day, the influencers were given the opportunity to get to know our latest products as well as tried and tested everyday helpers. They visited production and were the first to gain an insight into our new building. Before the TOOLS FOR LIFE gala took place in the evening in honor of craftsmanship, there was a very exciting panel discussion. Sandra Rothenberger, Josef Bock, Herbert Bachler and Ludwig Held spoke about the future of the HVAC trade under the moderation of Kristijan Cacic.
The second day began with a presentation on the RO-KAT Academy's hybrid training concept. Christian Bahns presented ROTHENBERGER's new e-learning platform for refrigeration and air conditioning training. This was followed by a presentation on the preparation of existing systems. The product managers showed the influencers how to flush heating circuits and drinking water pipes with the ROPULS. One highlight was the demonstration of the new PURE H₂O demineralization cartridges.
Finally, the influencers had to prove their skills in a challenge. The focus was clearly on fun, but also on the influencers' opinion of the products. This was very positive and was immediately sent out to followers via Instagram, TikTok, LinkedIn, Facebook and YouTube.