ROTHENBERGER Influencer Days 2022
The Influencer Days took place for the second time in Kelkheim under the motto "1+1=3 - Influencers and ROTHENBERGER create added value". 32 influencers from the HVAC industry from eight countries accepted the invitation - and were delighted.
A reunion among friends
Above all, the ROTHENBERGER Influencer Days 2022 were a reunion among friends, as the influencers in the HVAC industry are in close contact and form their own community. Dr. Sabine Rothenberger, representing the owner family and member of the Supervisory Board, and CEO Dr. Christian Heine were there for the entire two days. The influencers particularly liked this, as the feedback round shortly before the end of the event showed. It shows how much ROTHENBERGER appreciates and values the influencers. Because only those who are honestly convinced become brand ambassadors for their followers quite voluntarily
The Influencer Days offered plenty of opportunity to personally test and evaluate the latest ROTHENBERGER tools. Three groups went on a journey of discovery into the world of ROTHENBERGER. The program included a visit to the Service After Sales Department and the ROWELD in-house exhibition. Among other things, the welding of a pipe with an outside diameter of 800 mm was demonstrated and exciting new products were presented. The program was rounded off with various challenges.
One of these was RO-ESCAPE. Here, a hole had to be drilled into a concrete wall using the new dry core bits and a code behind the wall had to be read out using the ROCAM MINI HD, which in turn was used to open a ROCASE. This contained the new press rings, which now had to be used to press fittings on pipes that were very difficult to access.
Finally, the RP 50 Digital pressure test pump was used to check the tightness of the installation. The focus was clearly on fun, but also on the influencers' opinion of the new products. This was very positive and was immediately sent out to followers via Instagram, TikTok, LinkedIn, Facebook and YouTube.